Top Press Event Venues in Singapore
Brands will need to host a press event from time to time. Organising one can be quite a pressure for those who have never hosted such an event. But don't worry! You will be commended for a job well done if you plan ahead of time and choose an ideal and efficient Check out some of the potential venues for your upcoming press event below:
Press Event Rental Guide
Press Event Venues Singapore
As with most things, planning your press event ahead of time will save you time and money, as well as give your guests a memorable experience. We're here to help you host a successful event by imparting some valuable press event ideas! Let's start with the basics of a press event and why you should host one. Then we'll move on to the event press release tips.
What is a press event?
Press events are a way for news about a brand to be made public. The event tells the press and customers, both current and potential, about a new or better product or service. Sometimes, these are also held to introduce the public to new management, talk about a newsworthy event, or handle a crisis.
Most of the hard work comes at the planning stage. Whether you are the event manager or someone who has been given the job of planning the event, you need to meet with your company's top executives and talk about what they want the event to be like.
Why is a press event important?
Inviting the press to your event can be a great way to reach your target audience. Press events are also great for building relationships with influential people and getting journalists to talk directly about your brand. Here are other instances when a press event would be a good idea:
- When a new product goes on sale
- When there is a new executive or a change in the way the company is run
- When a new location or brand will be opened to grow the brand
- When big news or update is announced
The event's goal will affect your choice of venue, guest list, theme, logistics, and other things. Here's a guide on how to plan a successful press event, including the management of the press event venue, logistics, press event invitation, event press release, and so on.
Step 1: Define your goals
What are you hoping to get out of the press event? It's important to know what you want before you start planning. Setting up a clear mission statement for your event will help you keep your eye on the prize and easily track your progress and achievements.
Step 2: Set a budget
If you are in charge of organising the press event of your company, you will most likely have a budget for it. If you don't have a budget, sit down with management and make one. This will allow you to track how much you spend and how much you expect to make from the event if there are any.
Step 3: Manage your guest list
The reason for the event will help decide who to invite. If the event is to tell the press about a new product launch, you will want to build your list from the local and national press. Choose whether you want the event to be invite-only or open to everyone. To get a lot of coverage, consider inviting influencers, bloggers, vloggers, and print media. This will create buzz both online and offline.
STEP 4: Plan the date
Choose a date that works for your venue, your management, and the press. Announce the date ahead of time, so your guests can put it on their calendars and get a better chance of securing their attendance. Do some research before you decide on the date. Check to ensure it doesn't happen on a national or major holiday. Make sure to look into important industry dates, so your event doesn't occur simultaneously.
Step 5: Pick the press event venue
A great location will make your event even better. Keep in mind that giving the press the "wow" factor is essential, especially when launching a product or celebrating a milestone. This will increase your chances of getting positive feedback from the press. Find a venue that works for the press and the event. Remember that you will likely have a lot of people at your event. Thus, ensure that the venue is easy to get to.
Singapore is one of the best countries in the world, and it has a lot of great places to go. Venuerific provides helpful search filters like guest numbers, location, price level, and more to help you make the right decision. Choosing from hotels, function halls, unique venues, and other event spaces is a good starting point.
STEP 6: Release the press event invitation
It's common today to send an invitation via email. You can also spread the word about a public event on your website, social media channels, or newsletters. On average, journalists get 20 invitations to events weekly, so you'll want to ensure yours doesn't get lost.
Personalise the announcement and keep the information short so it will stand out. Include all the essential details and make it sound interesting. You can also give them a call to add a personal touch. Journalists like to feel special, which is an excellent way to get to know them.
You can find many resources on the web on how to write a press release for an event. Follow them and ensure to add some personal touch so the document will appear unique, sincere, and engaging.
STEP 7: Create a press kit
When making a press kit, remember that journalists love a good story. Include quick facts about your customers, how long you've been in business, or how your products have changed. Give contact information, samples of your products, links to videos or interviews with company leaders, logos, and even customer testimonials.
Ensure that the press won't leave without anything. Give them brochures containing the event summary or materials with your logo on them. Think about giving your guests a gift that will help your business. This could be a product sample, a coffee mug, keyring, pen, or notepad. Make sure you have your logo on them.
If you have enough budget for the press event, give the guests a customised flash drive containing the press kit and other materials that they can use to spread the word about your business.
STEP 8: Market the event
Marketing and press kits go hand in hand when getting the word out about your event. It would be best if you marketed before, during, and after the press event. Check out the ideal tools and medium you can use to do this:
- Your website: Give the event its own page containing the background information, access to the press kit, schedule, agenda, and location.
- Articles: Release an article about the upcoming event and include why people should attend and what they will get out of it.
- Social media: Use major social media platforms like Facebook, Instagram, Twitter, and even Pinterest as part of your campaign. You can find potential customers and clients who follow brands similar to yours by doing an advanced search on any of these social media sites or sharing the event info with hashtags. Then, you can send them information about your event.
- Physical bulletin boards: Spread the news in the area where your brand is, where your customers are, and where the venue is. Put notices about your event on bulletin boards around the area. This is especially helpful for events that are open to the public.
Hiring a professional photographer can be expensive, but it's crucial because magazines and blogs need high-quality photos to go with their stories. Follow up with the journalists to ensure they have everything they need and to get them to confirm when the story will be published. Thank them for coming to the event to show your appreciation and to remind them of the main points. Include your contact information in case they have any questions.
Event press release tips
Getting the press to cover your event may be difficult if you are a small business owner. Check out these press event ideas and tips to get the press to come to your event:
- Create an eye-catching press event invitation containing all the essential details about your event
- Follow up the invitation with a personal message or phone call with the journalist's name on it
- Ensure that your event is newsworthy and has something to do with the journalists' jobs or niche. Otherwise, your target press may not attend, and the majority of your efforts will go to waste
- Avoid scheduling the event during weekends. Journalists may be very interested in your product, but like the rest of us, they also have to go home and take a rest during the weekend
- Give overseas journalists a place to stay, so they don't have to worry about where to stay and how to get there
How much does it cost to book a press event venue?
Booking a press event venue in Singapore starts from $10 up to $181+ per person. For budget press event venues in Singapore, you can find rooms and spaces that start from $100 per package. On the other hand, if you have enough budget to book a luxury venue, packages start at $900 and above.
What is the best press event venue in Singapore?
The best press event venue in Singapore depends on the goal of your event. For instance, if you are launching a product, holding the event in unique venues will make the guests remember your event. On the other hand, announcing major news and updates about your company or product is best done in hotels' function halls or customised event spaces.
How can I book a press event venue in Singapore?
Booking an event venue in Singapore is fast and easy, especially if you do it here at Venuerific. All you have to do is use our Smart Search feature to filter the venues based on your event's needs and preferences. Then, you can reach out virtually to the venue host and arrange the booking online. You can also schedule a personal visit to the venue.
Book a Press Event Venue in Singapore via Venuerific
Finding the best press event venue will help you create buzz for your event, especially if you are planning to do a product launch. Finish the tedious job of scouting for venues within a few clicks by booking your venue for a press event here at Venuerific!